Vitamin A is a California based ecommerce company, using Shopify Plus, that combines feminine swimwear design with sustainable innovation.
They needed help fixing slow loading times across their site to improve their SEO and conversions. We helped Vitamin A to reduce their average page load time from 5.6 seconds to 2.4 seconds (FCP sitewide average on 4G mobile), so they could reach their search engine rankings and conversion rate goals.
Optimizations were made to their images, resizing them more appropriately for device screen size and lazy loading images so they only loaded when they were needed. These two optimizations were dramatic in reducing the time it took for visitors to see anything on their screens. In addition to these, we eliminated issues caused by third-party scripts and apps, bundled their assets into fewer files to reduce the number of browser requests, and applied a style-loading strategy called “critical path CSS” to load only their most important page styles necessary to render their site on initial load.
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